| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-610-C04 | Netflix, Chinese Version | Willy Shih;Stephen P. Kaufman;David Spinola | Competitive strategy | Information and Technology Management( 484248 ) |
| 2 | 9-612-101 | Driving Towards a Disruption? | Shih, Willy;Noble, Matthew | General management | Information and Technology Management( 484248 ) |
| 3 | LBS338 | The Strategic Transformation of Royal Philips | Vermeulen, Freek;De Jong, Ronald | General management | Information and Technology Management( 484248 ) |
| 4 | 9-512-077 | The New York Times Paywall | Kumar, Vineet;Anand, Bharat N.;Gupta, Sunil;Oberholzer-Gee, Felix | Marketing | Information and Technology Management( 484248 ) |
| 5 | 9-512-082 | Bank of America: Mobile Banking (Abridged) | Gupta, Sunil;Norris, Michael | Marketing | Information and Technology Management( 484248 ) |
| 6 | 9-514-019 | Making stickK Stick: The Business of Behavioral Economics | John, Leslie K.;Norris, Michael;Norton, Michael I. | Marketing | Information and Technology Management( 484248 ) |
| 7 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Information and Technology Management( 484248 ) |
| 8 | 9-520-020 | Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart | Ofek, Elie;Golan, Danielle | Marketing | Information and Technology Management( 484248 ) |
| 9 | 9-522-051 | Farfetch: Digital Transformation for Luxury Brands | Gupta, Sunil;Avery, Jill;Corsi, Elena;Gabrieli, Federica | Marketing | Information and Technology Management( 484248 ) |
| 10 | IN1673 | Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence | Ulaga, Wolfgang;Carmon, Ziv;Heely, Laura | Marketing | Information and Technology Management( 484248 ) |
|